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Brand

The Brand section enables users to define and manage brand records associated with your styles. Associating styles with specific brands improves reporting, simplifies merchandising, and enhances buyer-facing documentation.

Brand

Each brand entry represents a house brand, licensed brand, or private label used in your business. Brands are typically displayed on tech packs, costing templates, sales orders, and dashboards, where they are used for filtering and attribution.

The Brand section allows you to maintain a consistent set of brand records that can be assigned across style records. These brands help ensure accurate reporting and provide clear attribution for merchandising and compliance tracking.

Brand Overview

Quick Check - Before You Start
  • You can edit Site Settings › Style › Brand
  • Align brand names with legal, licensing, and retail naming before adding rows
  • Prefer Disable for retired brands so historical styles and reports stay consistent

Managing Brands

Add Brand

  1. Click the Add New button at the top left.
  2. Enter the brand name and any other relevant details.
  3. Click Save to create the brand record.

Add Brand

Edit Brand

  1. Click the pen icon next to the brand you wish to modify.
  2. Update the necessary details in the form.
  3. Click Save to confirm the changes.

Edit Brand

Delete Brand

Common Pitfall

Deleting a brand can affect attribution on existing styles, components, and reports. Disable the brand when you need to retire it but keep history intact.

  • Single delete: Click the trashcan icon next to a brand and confirm the deletion.

Single Delete Brand

  • Bulk delete: Use checkboxes to select multiple brands, then click the delete button that appears at the top of the table to remove them all at once.

Bulk Delete Brand

Other Actions

  • Filter – View brands by Status (Enabled or Disabled). Filter
  • History – Export a detailed log of brand changes and version history for auditing purposes. History
  • Export – Download the complete list of brands in .xlsx format. Export

Table Flexibility

Users can tailor the table layout using the following controls:

Feature Description
Sort by Ascending or Descending Reorder brands alphabetically or by date added.
Pin Column Lock important columns in place while scrolling.
Autosize This Column Automatically resize the specific column to fit its content.
Autosize All Columns Applies autosizing on all columns.
Choose Columns Show or hide individual table columns.
Reset Columns Return the table to the default configuration.

Customisable Table

Where Brands Are Used

Brands defined in this section are used across the system for attribution, filtering, and reporting. The following areas consume brands configured here:

Area Description Documentation
Style > Details The Brand field appears on style records, allowing you to assign each style to a house brand, licensed brand, or private label. This value is used for filtering, reporting, and attribution throughout the system. Style › Details
Component > Details Components can be associated with a brand for attribution and filtering. The Brand field must match a value configured in Site Settings. Component › Details
Site Settings > Style > Critical Path Activity conditions can reference Definition > Brand, so specific critical path activities only appear when a style has the relevant brand assigned. Site Settings › Style › Critical Path
Site Settings > Planner > Groups Brand can be used as a filter when configuring Planner grouping rules, enabling styles to be grouped by brand in the Fixed Group view. Site Settings › Planner › Groups
Site Settings > Style > General Settings Default members can be assigned to new styles based on brand or category, so the right team members are automatically added when a style is created. Site Settings › Style › General Settings
Reports > Style Style reports include Brand as a filter and optional column for narrowing results and analysing data by brand. Reports › Style
Reports > Costing Costing reports include Brand as a filter and column for financial analysis and attribution by brand. Reports › Costing
Reports > Planner Planner reports include Brand as a filter for analysing planning data by brand association. Reports › Planner
Site Settings > Costing > General Settings Default members can be assigned to new costings based on brand or category, so the right team members have immediate access when a costing is created. Site Settings › Costing › General Settings

Configure Before Use

Define your brands in this section before associating them with styles. Brands created here become available when configuring Style > Definition and when filtering or reporting across styles, tech packs, and orders.

Tips
  • Use a standard naming convention for brands to avoid duplicates and ensure accurate filtering and reporting.
  • Periodically export brand data to align with your marketing, retail, or licensing teams and ensure everyone is working with the same information.
  • Disable legacy or inactive brands instead of deleting them to preserve the data integrity of past styles and orders.
  • Export brand history to support audits or organisational reviews.
  • Regularly review your brand list to ensure it aligns with current business processes and product offerings.