Style eCommerce
The eCommerce tab in the Style application is where all style-related content is managed, intended for display in the B2B Store. This includes product descriptions, images, pricing, tags, and availability settings.
The eCommerce tab ensures that only the most accurate and market-ready details are pushed to the B2B store. Proper configuration of this tab is required before publishing a style online.
Quick Check - Before You Start
- Additional Markets are configured under Style > Details if you plan to use the Markets section for regional descriptions.
- Company > Roles and Permissions allows access to AI eCommerce features where your organisation uses AI-generated descriptions.
- Before publishing, confirm eCommerce Status (side widget), required fields (images, colours, prices), and B2B-facing tags align with Site Settings > Company > Tag where you use predefined tags.
Details Section
Manage descriptive and commercial details for the style:
| Field | Description |
|---|---|
| Short Description | The main title or display name for the style, used in listings, reports, and customer-facing views. |
| Description | A comprehensive product description. This can be written manually or generated using AI. |
| Collection | Identifies the product collection or range the style belongs to, aiding categorisation and filtering. |
| MOQ | Minimum Order Quantity required for production or purchase, ensuring compliance with supplier or factory thresholds. |
| Available Until | The final date the style is available for ordering, supporting lifecycle management and product phase-out planning. |
| Lead Time | The estimated time from order placement to delivery, helping teams plan production timelines and manage expectations. |
AI-Generated Description
In generating AI eCommerce description, there are two ways to do this. You must first ensure that at least one of the following fields must contain the Style information: Description, Category, Sub Category, Type, Sub Type, Brand, License, Season, or Preview Image.
Individual Description Generation
To generate an AI-generated eCommerce description for a single style:
- Navigate to Style > eCommerce > Description.
- Tap the Beautify icon located at the top-left corner.
- Optionally, add special instructions to guide AI.
- Click Generate to create the description.
- Once generated, you may choose to keep the result or regenerate for a new version.
Bulk Description Generation
To generate AI-generated eCommerce descriptions for multiple styles simultaneously:
- Go to Style Search > Bulk Actions, and select the desired styles.
- Click Actions, then choose "AI - Add eCommerce Description".
3. In the confirmation pop-up, click Yes to proceed or No to cancel.
Note
For both ways in adding, an alert will confirm whether the generation was successful or if any issues occurred.
Warning
Ensure that the Company > Roles and Permissions was configured to allow creating and access in AI features.
Images Section
The Images section allows users to upload, organise, and manage product images to ensure accurate and visually appealing representation of each style.
| Feature | Description |
|---|---|
| Upload Images | Add one or multiple product images to support visual reference and enhance product detail accuracy. |
| View Options | Switch between small or large icon views to browse images in the layout that best suits your workflow. Your preferred display setting is remembered across all applications. |
| Image Description | Add descriptive text to each image to improve searchability, clarity, and internal reference. |
| Image Editor | Use the built-in editor to mark up images, highlight details, or make simple adjustments before saving. |
| Delete Images | Remove outdated or incorrect images to keep the style’s gallery clean and current. |
| Drag & Drop Reordering | Rearrange images visually by dragging and dropping them into the desired order. This order determines how images appear in galleries or export views. |
Tags Section
The Tags section allows users to assign relevant product tags that enhance filtering, categorisation, and search performance within the B2B store. Tags help customers and internal teams quickly locate styles based on themes, attributes, or merchandising needs. You can:
- Add meaningful tags to improve product discoverability and browsing experience.
- Tags can be manually entered or selected from predefined options configured in Site Settings.
Note
Manually added tags will not be saved in the Site Settings tag list.
Colours Section
The Colours section allows you to configure which colours and their corresponding sizes are available for B2B sale. This ensures customers only see valid, purchasable combinations in the store. Pricing, availability, and images can be managed at a colour and size level for complete control over product presentation.
In this section:
- Set or remove sell prices for each size.
- Add multiple sell prices when required (e.g., tiered pricing).
- Toggle the availability of specific colours and sizes to control what appears in the B2B store.
- Input values for the customised columns for its respective types: Text, Tags, or Date.
Configure Customised Columns
To configure the customised columns, go to: Site Settings > Style > General Settings > eCommerce.
Actions
| Action | Description |
|---|---|
| Add Vendor Code | Enter a supplier or vendor reference code to support internal tracking. |
| Select Available Date From/To | Define the date range during which the colourway is available for ordering. |
| Bulk Select Sizes | Quickly select all sizes that will be available for the chosen colourway. |
| Upload Image per Colour | Attach a unique image to represent each colourway accurately in the B2B store. |
Markets Section
The Markets section allows you to create region-specific eCommerce content for your style. This feature enables you to tailor product descriptions different countries or markets, ensuring that customers in each region receive content that is relevant and appropriate for their locale.
Overview
When you configure additional markets in Style > Details > Additional Markets, those countries become available for selection in the Markets section. For each market, you can create custom short descriptions and main descriptions that are specific to that region, allowing for localised content without affecting other markets.
How to Add a Market
- Navigate to Style > eCommerce > Markets.
- Click the plus (+) button next to Markets section.
- In the Add Market pop-up, select a country from the dropdown list.
Note: The countries displayed in this list are the ones that were previously selected in Style > Details > Additional Markets. - Click Add to confirm and add the market to your style.
Note
You must first configure Additional Markets in Style > Details before they will appear in the Add Market dropdown.
Adding Market Descriptions
For each market you've added, you can create region-specific content:
- Select the market you want to configure from the markets list.
- Enter a Short Description — A brief, concise description tailored for this specific market. This can be used for product listings, search results, or promotional materials. You may utilise the AI Description Generator for this.
- Enter a Description — A comprehensive, detailed product description for this market. This main description provides full product information that customers in this region will see. You may utilise the AI Description Generator for this.
Best Practices
- Ensure your short descriptions are concise and highlight key selling points for each market.
- Use the main description to provide comprehensive product details that meet regional requirements or preferences.
- Review and update market descriptions regularly to reflect seasonal changes or regional marketing strategies.
Similar Styles Section
Users may link other styles as "Similar Styles" to improve B2B browsing experience.
How to Add Similar Styles
- Click the plus (+) icon.
- In the pop-up, use search or filters to locate styles. Users can either:
• Search by Style number
• Search by Component (shows result of styles that has this component) - Select styles and click Add to link them together and save your changes.
Use bulk editing to delete styles that don’t belong to the Similar Styles.
Similar Styles
You cannot edit any of the similar style details from this section. This is a view-only reference.
Customisable Columns
Users can customise the columns displayed in the Similar Styles section to match your workflow needs, providing the same flexibility available in the Colours section. This allows you to add or remove columns and choose from three column types:
- Free Text - Add custom text fields to capture any additional information relevant to your similar styles.
- Tags - Use tags to categorise and organise your similar styles for easier filtering and management. This is directly pulled from your Site Settings > Company > Tag
- Colours - Displays a comprehensive list of all colours available in the eCommerce Colours section of the current Style, providing direct access to the colour palette associated with each style.
Configure Customised Columns
To configure the customised columns for Similar Styles, go to: Site Settings > Style > General Settings > eCommerce.
eCommerce Visibility Requirement
To make a style visible in the B2B Store:
- Go to the eCommerce Status in the side widget.
- Change the status from Draft to Published.
Publishing Warning
If required fields in the eCommerce tab (such as images, colours, or prices) are incomplete, the style will not appear in the B2B Store even if marked as Published.
B2B store checklist
- Use consistent tags and product names for better filtering in the B2B store.
- Always double-check colours, pricing, and available dates before publishing.
- Annotate key product images using the image editor to assist buyers.
Related Actions
Troubleshooting
Why is a country missing from the Add Market dropdown?
The Markets list only offers countries you already added under Style > Details > Additional Markets. The dropdown is empty or incomplete when those details were never set or the style was saved without extra markets.
Steps to resolve:
- Open Style > Details and add the required regions under Additional Markets, then save the style.
- Return to Style > eCommerce > Markets and use the plus (+) control to add the market again.
- If the market still does not appear, confirm you are editing the correct style record and that your user can edit Details.
Why does my style not show in the B2B Store after I set it to Published?
Publishing alone does not override incomplete eCommerce data. Required content such as images, colour/size availability, or pricing may still block visibility.
Steps to resolve:
- Review eCommerce for missing images, Colours entries, sell prices, and Available Until / Lead Time where your process requires them.
- Confirm eCommerce Status in the side widget is Published (see Update eCommerce Status).
- If you use Shopify or other integrations, confirm downstream sync rules (for example Published status and enabled variants) still match this style’s data.
Why is AI description generation blocked or failing?
AI features depend on Roles and Permissions and on having enough style context for the model to work from.
Steps to resolve:
- Ask an administrator to enable AI-related permissions under Company > Roles and Permissions for your role.
- Ensure at least one of Description, Category, Sub Category, Type, Sub Type, Brand, License, Season, or Preview Image is populated before running Beautify or bulk AI - Add eCommerce Description.
- If the UI reports an error, retry after a short wait; persistent failures may need review of Company AI Settings.