Style eCommerce
Style > eCommerce is where your team shapes what buyers see—copy, tags, colourways, prices, and channel-specific readiness—before anything goes live. The workspace is organised for clearer navigation between Details, Images, Tags, Colours & Pricing, Channels, Markets, and Similar Styles.
Use this tab to keep descriptions, images, pricing, tags, and availability aligned with your B2B Store and other sales routes. The interface supports Channels (configured under Site Settings), richer AI assistance where your site enables it, and versioned publishing so you can snapshot what you are about to release, compare changes over time, and roll back safely when you need to restore a known-good configuration.
Quick Check - Before You Start
- Additional Markets on Style > Details drive which countries appear under eCommerce > Markets for regional copy and custom fields.
- Company > Roles and Permissions allows access to AI eCommerce features where your organisation uses AI-generated descriptions.
- Before publishing, confirm eCommerce Status (side widget), required fields (images, Colours & Pricing, prices), Channels readiness, and B2B-facing tags align with Site Settings > Company > Tag where you use predefined tags.
- After a publish, use eCommerce Status > Version History to audit who published which version and when; confirm the correct snapshot before Rollback or Publish Version, especially when several people edit the same style.
Details
Manage descriptive and commercial details for the style:
| Field | Description |
|---|---|
| Short Description | The main title or display name for the style, used in listings, reports, and customer-facing views. You can enter text manually or generate it with AI. |
| Description | A comprehensive product description. You can write it manually or generate it with AI. |
| Collection | Identifies the product collection or range the style belongs to, aiding categorisation and filtering. |
| MOQ | Minimum Order Quantity required for production or purchase, ensuring compliance with supplier or factory thresholds. |
| Available Until | The final date the style is available for ordering, supporting lifecycle management and product phase-out planning. |
| Lead Time | The estimated time from order placement to delivery, helping teams plan production timelines and manage expectations. |
| Publish | Opens Publish eCommerce Data. This creates a new version snapshot of the current eCommerce record. Add an optional description so the audit trail stays meaningful. Publish |
Publish and version history
Use Publish in the Details field table above to create a new version snapshot of the current eCommerce record. After each publish, open Style > eCommerce > Side Widgets > eCommerce Status (eCommerce Status) and use Version History to see which version went out, which staff member published it, and the date and time. From there you can view a snapshot, compare with current or previous versions (General, Markets, Colours, Sell Prices, Channels), rollback (overwriting current unpublished edits while recording a new auditable version), or republish an older snapshot via Publish Version. Full descriptions of each action are on the eCommerce Status page.
Note
Rollback and Publish Version replace in-progress (unpublished) eCommerce edits with the data from the selected snapshot. Confirm the correct version before you proceed, especially on styles with concurrent editors.
AI-Generated Description
In generating AI eCommerce description, there are two ways to do this. You must first ensure that at least one of the following fields must contain the Style information: Description, Category, Sub Category, Type, Sub Type, Brand, License, Season, or Preview Image.
Individual Description Generation
To generate AI eCommerce text for a single style (Short Description or Description):
- Navigate to Style > eCommerce > Details and open Short Description or Description.
- Tap the Beautify icon located at the top-left corner.
- Optionally, add special instructions to guide AI.
- Click Generate to create the description.
- Once generated, you may choose to keep the result or regenerate for a new version.
Bulk Description Generation
To generate AI-generated eCommerce descriptions for multiple styles simultaneously:
- Go to Style Search > Bulk Actions, and select the desired styles.
- Click Actions, then choose "AI - Add eCommerce Description".
3. In the confirmation pop-up, click Yes to proceed or No to cancel.
Note
For both ways in adding, an alert will confirm whether the generation was successful or if any issues occurred.
Warning
Ensure that the Company > Roles and Permissions was configured to allow creating and access in AI features.
Images
The Images section allows you to upload, organise, and manage product images to ensure accurate and visually appealing representation of each style.
| Feature | Description |
|---|---|
| Upload Images | Add one or multiple product images to support visual reference and enhance product detail accuracy. |
| View Options | Switch between small or large icon views to browse images in the layout that best suits your workflow. Your preferred display setting is remembered across all applications. |
| Image Description | Add descriptive text to each image to improve searchability, clarity, and internal reference. |
| Image Editor | Use the built-in editor to mark up images, highlight details, or make simple adjustments before saving. |
| Delete Images | Remove outdated or incorrect images to keep the style’s gallery clean and current. |
| Drag & Drop Reordering | Rearrange images visually by dragging and dropping them into the desired order. This order determines how images appear in galleries or export views. |
Tags Section
The Tags section lets you assign product tags that improve filtering, categorisation, and search performance in the B2B store. The experience surfaces currently assigned tags alongside a prompt text box so you can ask AI to suggest tags that fit the style—speeding up consistent merchandising and reducing manual drift from the vocabulary configured under Site Settings.
You can:
- Add meaningful tags manually or pick from predefined options in Site Settings.
- Use AI-suggested tags where your organisation enables AI, guided by your prompt and existing assignments.
Note
Manually added tags will not be saved in the Site Settings tag list.
Colours & Pricing Section
Colours & Pricing is where you configure which colours and their corresponding sizes are available for sale. This ensures customers only see valid, purchasable combinations in the store. Pricing, availability, and images can be managed at a colour and size level for complete control over product presentation.
In this section:
- Switch between Collapse Sizes and Expand Sizes for faster scanning of large size grids.
- Set or remove sell prices for each size, including channel columns your administrator configured; enable those columns here to set prices per channel from the grid.
- Add multiple sell prices when required (e.g., tiered pricing).
- Toggle the availability of specific colours and sizes to control what appears in the B2B store.
- Use the select all sizes control to tick every size for a colourway in one action.
- Use the upload control to add images against colourways in this section, keeping imagery aligned with availability and pricing.
- Where your site enables AI, the Marketing colour column can show AI-generated descriptions for colourways.
- Input values for customised columns for their configured types: Text, Tags, Date, or Rich Text.
Rich Text
When your administrator adds a Rich Text column in Site Settings > Style > General Settings > eCommerce, that column appears as a per-colourway field in this section. If AI is enabled for the column in Site Settings, you can:
- Click Enter on the cell to open the pop-up.
- Use the rich text controls to edit the colourway description manually or generate content with AI.
- Optionally add additional context in the pop-up so generated text matches your intended tone and detail.
The exact wording the AI uses is driven by the Generate AI eCommerce colourway description prompt in Site Settings > Company > AI Prompts.
History
Saves and AI-assisted updates to Rich Text colourway fields are recorded in Style > History, giving you an audit trail alongside other style changes.
Configure Customised Columns
To configure the customised columns, go to: Site Settings > Style > General Settings > eCommerce.
Actions
| Action | Description |
|---|---|
| Add Vendor Code | Enter a supplier or vendor reference code to support internal tracking. |
| Select Available Date From/To | Define the date range during which the colourway is available for ordering. |
| Select all sizes / bulk select | Select every size for the chosen colourway in one click (same control as Bulk Select Sizes in bulk workflows). |
| Upload Image per Colour | Attach images per colourway from this section so galleries stay aligned before you publish. |
Channels Section
Administrators configure which channels appear, how they are described, and what counts as "ready" under Site Settings > Style > Channels (each channel’s Name, Description, and Readiness Fields).
On Style > eCommerce > Channels, each channel shows its name, how many colours are enabled, and how many of those enabled colours have prices. Open Colours & Pricing for the fine-grained colour and size work.
For each channel you can:
- Open the channel’s Details (from the Channels list—not the main eCommerce > Details tab) to see the Readiness Fields chosen in Site Settings. Each field shows its value and completed state, with an overall readiness percentage from 0% to 100%—so commercial and operations teams can see, at a glance, which routes are safe to publish.
- Open the Colours & Pricing view for that channel and manage colour/size availability and pricing in context.
Together, these views help merchandising and sales teams finish configuration per channel before publishing.
Markets Section
The Markets section lists the countries you selected under Style > Details > Additional Markets on the style. You maintain Short Description, Description, and Market Custom Fields here. Use AI to draft Short Description and Description per market where your site enables AI. Market Custom Fields are the fields administrators defined under Site Settings > Style > Market Custom Fields; supported types include Rich Text, Date, Dropdown, Tags, and Multiselect dropdown.
- Copy Default to Empty copies default values into empty market fields.
- Use the checkbox column to bulk delete rows or run bulk copy default to empty in one action—useful when you onboard new markets or reset regional copy with campaign changes.
Working with markets
- Add or change which countries apply to the style in Style > Details > Additional Markets; save the style so eCommerce > Markets reflects the list.
- Open Style > eCommerce > Markets and select a market in the list.
- Edit Short Description, Description, and Market Custom Fields as required.
Note
If a country is missing from Markets, add it under Style > Details > Additional Markets first, then return to eCommerce > Markets.
Best Practices
- Keep short descriptions focused on each market’s selling points.
- Use the main Description for compliance, tone, and detail that differ by region.
- Review market fields when seasons or regional campaigns change.
Similar Styles
You can link other styles as Similar Styles to improve browsing and merchandising in the B2B experience.
Columns
The grid can include the following columns for each linked style (availability may depend on your configuration):
| Column | Description |
|---|---|
| Style Number | The linked style’s identifier. |
| Image | Preview image for quick visual reference. |
| Description | Product description from the linked style. |
| Size Scale | Size scale associated with the linked style. |
| Type | Style type classification. |
| Designer | Designer assigned or attributed on the linked style. |
| Status | Workflow or lifecycle status of the linked style. |
| Agent | Agent associated with the linked style. |
| Alt RRP | Alternate recommended retail price. |
| Buy Price | Buy or cost reference for the linked style. |
| Brand | Brand on the linked style. |
| Category | Merchandising category. |
| Collection | Collection or range the linked style belongs to. |
| Composition | Material or fabric composition. |
Column configuration
Administrators can control which columns appear for Similar Styles in Site Settings > Style > General Settings > eCommerce.
How to Add Similar Styles
- Click the plus (+) icon.
- In the pop-up, use search or filters to locate styles. Users can either:
• Search by Style number
• Search by Component (shows result of styles that has this component) - Select styles and click Add to link them together and save your changes.
Use bulk editing to delete styles that don’t belong to the Similar Styles.
Similar Styles
You cannot edit any of the similar style details from this section. This is a view-only reference.
eCommerce Visibility Requirement
To make a style visible in the B2B Store:
- Go to the eCommerce Status in the side widget.
- Change the status from Draft to Published.
Publishing Warning
If required fields in the eCommerce tab (such as images, Colours & Pricing, or prices) are incomplete, the style will not appear in the B2B Store even if marked as Published.
B2B store checklist
- Use consistent tags and product names for better filtering in the B2B store.
- Always double-check Colours & Pricing, channel readiness, and available dates before publishing.
- Annotate key product images using the image editor to assist buyers.
Related Actions
- Company AI Settings
- Configure Tags in Site Settings
- Site Settings > Style > Channels
- Site Settings > Style > Market Custom Fields
- Update eCommerce Status
Troubleshooting
Why is a country missing from eCommerce Markets?
Markets only lists countries you added under Style > Details > Additional Markets. If that list is empty or the style was not saved after editing Details, the market will not appear under eCommerce > Markets.
Steps to resolve:
- Open Style > Details, add the required regions under Additional Markets, then save the style.
- Return to Style > eCommerce > Markets and select the market from the list.
- If the market still does not appear, confirm you are editing the correct style record and that your user can edit Details.
Why does my style not show in the B2B Store after I set it to Published?
Publishing alone does not override incomplete eCommerce data. Required content such as images, colour/size availability, or pricing may still block visibility.
Steps to resolve:
- Review eCommerce for missing images, Colours & Pricing entries, sell prices, and Available Until / Lead Time where your process requires them. Confirm Channels readiness where your process uses it.
- Confirm eCommerce Status in the side widget is Published (see Update eCommerce Status).
- If you use Shopify or other integrations, confirm downstream sync rules (for example Published status and enabled variants) still match this style’s data.
Why is AI description generation blocked or failing?
AI features depend on Roles and Permissions and on having enough style context for the model to work from.
Steps to resolve:
- Ask an administrator to enable AI-related permissions under Company > Roles and Permissions for your role.
- Ensure at least one of Description, Category, Sub Category, Type, Sub Type, Brand, License, Season, or Preview Image is populated before running Beautify or bulk AI - Add eCommerce Description.
- If the UI reports an error, retry after a short wait; persistent failures may need review of Company AI Settings.